What will this year’s World Cup winners take home?

When we sat down with our partner Dárek z Farmy to think about what to put together for the world’s best orienteers, we agreed on one thing – alongside their memories of Czech courses, we wanted them to take home a little taste of the Czech Republic.

Not a tourist souvenir, but honest Czech products from farmers, family producers and sheltered workshops. Products that represent the very best of what is made here.

What’s inside?

With athletes in mind, we chose products they can enjoy without a second thought right after the race, or take home as a fond reminder. That is why the gifts contain no alcohol and no chocolate, which would suffer in the summer heat. Instead we picked products that, to our minds, are a wonderful showcase for Czech gastronomy and honest craftsmanship.

Winners can look forward to grape juice from the THAYA Winery, holder of the title Czech Winery of the Year, or to Czech honey from the Dvořák family in the Křivoklát region, whose beekeeping tradition goes back more than a hundred years. The Křivoklát forests are also a UNESCO biosphere reserve, and it is right here that the bees gather the nectar for this exceptional honey.

The gifts will also include Chráněnky – nuts prepared by people with disabilities at the sheltered workshop in Drahonice. Every package is therefore not only a quality product, but also support for meaningful work for people who would otherwise find employment very hard to come by.

Nor will there be any shortage of jam from the Koldokol family manufactory, where small batches are made from carefully selected fruit.

And because we believe that every race deserves a story of its own, each race day will have a gift of its own as well. The contents will change completely from one day to the next, so even competitors who reach the podium more than once will take home a different combination of products every time – and a new culinary travel experience.

Who put the gifts together?

The gifts were prepared from start to finish by the Czech company Dárek z Farmy, which has long specialised in corporate and event gifts. Its philosophy is a simple one:

When it comes to gifts, they should not only look great but also have a meaning.

That is why the company works above all with Czech farmers, small family producers and sheltered workshops, and why every gift is filled with products backed by real producers and their stories.

It devotes just as much attention to how the gifts look as to what goes inside them. Thanks to carefully considered branding, every gift is tailored to a particular company, brand or event and becomes a natural part of it.

Each year the company puts together tens of thousands of gifts for Czech and international companies, sporting events and major social occasions. Most often they go to business partners and employees as a Christmas thank-you, but increasingly also to conferences, company anniversaries and sporting and cultural events.

A little taste of the Czech Republic

Competitors from many countries around the world are coming to the World Cup. We believe that alongside their memories of Czech courses and the atmosphere of the races, they will also take home a small taste of the Czech Republic – through products created by Czech farmers, family producers and sheltered workshops.

Our thanks go to Dárek z Farmy for becoming a partner of the World Cup and for helping to prepare gifts that will remind the winners not only of their sporting success, but also of the very best of the Czech Republic.